Thursday, January 27, 2011

Hypodermic needle theory of masscommunication

  ACC. TO THIS THEORY
           1.if the goal is clear,than communication will be on its right place.
           2.Audience did not know anything,he has no personal or independent thinking or advice. so in all these condition he cannot present his feelings to nothers.
           3.there is no importance of audience.
           4. Mass communication plays a very important role.
           5.Message is already prepared without knowing the neccessity of audience.
           6.There is no option for audience to get any other information.
   
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